Statement of Intent

 

I plan to create a magazine and website that will be aimed at a knowledgeable fan. The magazine industry is competitive industry with there being many magazine providers. When creating my work, I needed to ensure that it remained in line with Bauer Media’s already recognized principles. To make my magazine front cover stand out, I will use the codes and conventions I have researched in my work. These are having a masthead, selling lines, coverlines, price, barcode and cover image. The audience of my magazine is film enthusiasts who in the ages between 16-25 who are middle and up market media literate who would hold these two attributes in high regard.  My magazine will be represented in a positive light as they are knowledgeable about film and are very passionate about it. Doing this, will allow for me to have a larger audience and have more sales as I will provide what my target audience wants.

The magazine layout will have a colour scheme that will not have too many bright colours. I will stick to two or three colours as it being a young audience, I want to make the magazine modern and stylish. I will use two to three fonts to keep the magazine cover and contents page not overcrowded.  The colour schemes I have decided to use is white and another colour for both magazine covers. one of the covers is white and orange. The font size will be kept a similar size for the cover lines and have the masthead a much bigger size to stand out. I will keep the same font for my masthead and web address link in each of my magazine covers. On my contents page, I will have images and text on it, I will use the same font and still use the colour white to link to my magazine cover. I will also use the same font I use for my masthead for the contents title.

For the synergy, I will use call to arms. On my magazine covers, I will have a web address to my website so that the audience are able to visit the website to get more news about more films. I will also have a web address link on my contents page to connect it to my website. I will also have competition shown on my contents page with more information being on the website which will direct the audience to my website. The competition could be the audience are able to win a trip or money. The convention of a website is having a logo or title placement so that the audience know what website this is. I will then have a main navigation so your able to easily look for what you want to read on the website. I will use a grid method so that I have both pictures and texts. I will have one working link where I will have news about film.

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